Marcus Rivera
Founder & CEO
With over 20 years in the culinary world, Marcus founded Taco Time with a vision to make authentic, bold flavors accessible to everyone in the United States.
Our Story
Where Every Taco Time Moment Becomes a Memory
Taco Time was born from a simple belief: that great food has the power to bring people together. Founded in 2008 in Olympia, Washington, our restaurant started as a small family kitchen with a big dream — to serve the most authentic, flavor-packed tacos in the Pacific Northwest.
The tacotime experience we've built over the years isn't just about the food. It's about the warmth of our community, the freshness of every ingredient we source, and the passion our team pours into every single order. From our hand-pressed tortillas to our slow-cooked meats and vibrant salsas, everything is made with care.
Today, Taco Time serves thousands of loyal guests every week across multiple locations in the United States — but our heart remains exactly where it started: in that original kitchen in Olympia, WA.
"We don't just serve food — we serve moments. Every taco is made with the same love and intention as if it were being cooked for our own family."
16+
Years of Flavor
50K+
Happy Customers
120+
Menu Items
12
Locations Nationwide
What We Stand For
Our Mission, Vision & Core Values
Everything we do at Taco Time is guided by a commitment to quality, community, and authentic flavor.
Our Mission
To deliver an authentic taco time experience that nourishes both body and spirit — using the freshest local ingredients, time-honored recipes, and a genuine love of food that shows in every single bite. We're here to make every meal feel like a celebration.
Our Vision
To become the most beloved Mexican-inspired food brand in the United States — recognized not just for incredible flavor, but for the positive impact we have on the communities we serve. We envision a world where everyone can access bold, honest, wholesome food.
Core Values
The Principles That Drive Us
Our values aren't just words on a wall — they shape every decision we make, from the ingredients we source to the way we treat every guest who walks through our door.
Order NowFresh Ingredients
We source locally and seasonally, ensuring every ingredient meets our high standards of freshness.
Made with Love
Every recipe is crafted with genuine passion and respect for culinary tradition.
Community First
We give back to the neighborhoods we serve and support local farmers and suppliers.
Uncompromising Quality
From kitchen to table, we never cut corners on quality, hygiene, or flavor.
Sustainability
We're committed to eco-friendly practices and reducing our environmental footprint.
Guest Delight
Every interaction is an opportunity to create a memorable and joyful experience.
Our Journey
The tacotime History — From Humble Beginnings to a Beloved Brand
Every great restaurant has a story. Here's ours, milestone by milestone.
2008
The First Kitchen Opens
Marcus Rivera opens the original Taco Time kitchen on Pacific Ave SE in Olympia, WA — a 400-square-foot space serving just 8 items. Locals fall in love on day one.
2011
Menu Expansion & First Awards
We triple our menu offerings and win "Best Taco in Olympia" from the Thurston County Food Guide — our first of many regional accolades.
2014
Second Location Opens in Seattle
Demand grows across Washington State, and Taco Time expands to Seattle, bringing authentic taco time flavors to a whole new audience.
2017
Online Ordering & Delivery Launch
We launch our digital ordering platform, making it easier than ever for customers across the United States to enjoy Taco Time from home.
2020
Resilience Through Challenge
During the pandemic, Taco Time pivots quickly to contactless delivery and curbside service — and emerges stronger, feeding frontline workers across our communities.
2024
Franchise Program Launches
Taco Time officially launches its franchise program, empowering entrepreneurs across the United States to bring authentic taco time cuisine to new cities and communities.
Meet the Team
The Passionate People Behind Taco Time
Our team is our greatest ingredient. Meet the dedicated individuals who make every taco time experience extraordinary.
Sofia Delgado
Executive Chef
Trained in Mexico City and Oaxaca, Sofia is the creative force behind our ever-evolving menu — blending tradition with modern culinary innovation.
James Thornton
Operations Director
James ensures every Taco Time location runs like clockwork — maintaining the quality standards our guests expect, every single day.
Priya Nair
Head of Guest Experience
Priya champions the voice of our guests — driving hospitality programs and community initiatives that make every visit to Taco Time truly special.
Want to be part of our growing team?
View Careers at Taco Time